07 Jul 2020
Regional
Lexus Premieres New LS
Continuing the relentless evolution of a brand flagship
- Evolution of the Lexus DNA for exceptional quietness and comfort
- Gin-ei Luster – a new exterior paint technology and color providing deep shadows and robust highlights
- A high-quality interior inspired by traditional Japanese crafts, such as Nishijin brocade and metal leaf decoration
Lexus premiered the updated version of its flagship sedan, the LS, and announced that sales in Japan begin late 2020.
The first-generation LS debuted in 1989 and built the foundation of Lexus with the high praise earned by its exceptional quietness and comfort. Chief Branding Officer and Master Driver Akio Toyoda positions the LS – in all its generations – as “a model that gives rise to transformation through the spirit of constant innovation and by providing new technologies and value for the times”. As the flagship sedan of the Lexus brand, the LS has cumulatively sold 870 thousand*1 units, gaining popularity over a span of more than 30 years and in more than 90 countries and regions. The debut in 2017 of the fifth-generation LS, with its daring coupe silhouette and the offering of an emotional driving experience, marked the execution of a momentous transformation.
For this latest update, engineers focused on elevating the sedan’s levels of comfort, quiet and overall refinement to help balance a range of new dynamic improvements dictated by the brand’s Lexus Driving Signature initiative. This philosophy applies detailed tuning, thoughtful component updates and control surface upgrades to help drive Lexus products to a new standard of vehicle control, balance and ultimately, driver confidence. Expanding on this, developed with the aim of greatly enhancing the exceptional quietness and comfort that represent the Lexus DNA, is the culmination of thorough craftsmanship applied to even the smallest component — all the way from the vehicle’s powertrain and suspension to the positioning of the stitch points of the seats.
Furthermore, the new LS is available in Gin-ei Luster, a new exterior panel color that achieves deep shadows and robust highlights, enabled by new paint technology. On the inside, in addition to the use of a touchscreen for improved operability, Lexus paid thoroughly uncompromising attention to detail through a collaboration involving traditional Japanese crafts such as Nishijin brocade and metal leaf decoration, aiming to create a high-quality interior atmosphere suitable for a brand flagship.
“The LS, as a flagship, has constantly pursued innovation and has provided new technologies and value for its customers. In developing the new LS announced today, we furthered the evolution of the exceptional quietness and comfort that has been a steadfast constant since the model’s first generation.”
— Koji Sato, President, Lexus International
LS Main Features
Evolution of the Lexus DNA for exceptional quietness and comfort
“In pursuing high-quality driving performance, which is the starting point of the LS, the entire team united and tenaciously searched for elements that needed to be improved. Placing importance on people’s sensibilities, we thoroughly addressed every detail of the components and control systems related to driving performance, including quietness and ride comfort, ranging, for example, from the internal structure of the tires to the feel experienced when sitting in the seats and the acceleration response in daily driving. The fundamental vehicle performance of the new LS has been greatly honed, resulting in the further evolution of the high-quality driving expected of a brand flagship.”
— Yoshiaki Ito, Takumi, Lexus International
- A newly developed Adaptive Variable Suspension solenoid reduces damping force, while the vertical spring rate (stiffness) of the run-flat tires and the rigidity of the stabilizer bars provide optimized performance. Also, the orifice inside the engine mounts has been changed so as to alter damping characteristics, resulting in a reduction in vibrations transmitted to the vehicle’s cabin.
- Seat coverings feature deeper stitch points, and underlying seat pads feature low-resilience urethane. Vibration absorption and soft seating contribute to even more enhanced comfort.
- In the LS 500h hybrid version of the new LS, increased battery assist during acceleration at often-used driving speeds so as to contribute to strain-free acceleration. Additionally, quietness has been improved by lowering maximum engine revolutions during departure acceleration.
- In the LS 500 gasoline-engine version of the new LS, improved initial engine torque at often-used driving speeds leads to greater acceleration response. Improved shift timing and a wider acceleration range for each gear has resulted in less-frequent downshifts. These improvements make possible driving that is powerful and with room to spare.
- Both the hybrid version and the gasoline-engine version of the new LS have undergone Active Noise Control and Engine Sound Enhancement tuning for improved quietness.
BladeScan® AHS
The new LS features BladeScan® AHS (Adaptive High-beam System), which debuted as a world’s first on the partially redesigned Lexus RX in 2019. In this system, LED-sourced light shines onto a blade mirror spinning at high speed and is transferred to a lens to illuminate the road ahead. While the light does not appear to be moving due to a residual image effect, BladeScan® AHS precisely controls light distribution by synchronizing the rotation of the blade mirror and switching the LED headlamps on and off. Because the effect of the high beam can be expanded in a more-natural manner, the system illuminates areas that might be difficult to see with conventional high-beam systems, such as the shoulder of the road. It also allows the driver to recognize pedestrians and road signs much earlier, without impeding the visibility of drivers of oncoming or preceding vehicles.
Digital rearview mirror
The digital rearview mirror features a larger high-resolution display for improved visibility of the area behind the vehicle.
Application of the new exterior color Gin-ei Luster and interior styling inspired by traditional Japanese crafts
“In terms of color design, by pursuing the thinking of ‘Time in Design’, which originates from an original Japanese sense of beauty and which is part of our design ideology, we wanted to once again express the ideal state of a Lexus flagship and to heighten the value that only the LS can provide. ‘Time in Design’ is an approach that emerged from a unique Japanese sense of beauty that enables one to feel beauty from moment to moment amid the transition of time and amid changes in the environment. In the new LS, with the beautiful scene of the ‘path of moonlight on the sea’ as our motif for embodying this thinking, we strived for interior/exterior coordination that would bring such to life. The ‘path of moonlight on the sea’ is a mysterious natural phenomenon that can only be witnessed for a limited number of days before, after, and during a full moon. During this time, moonlight forms a long and narrow path on the surface of the ocean, and sparkles of light on moonlit waves captivate with delicate gradation. Through attractive color design and color coordination that highlight lush expressions of subtle changes in light and that enable one to feel a sense of presence, we aim to provide our customers with a comfortable and relaxing atmosphere, as well as with an unparalleled mobility experience.”
— Yoichiro Kitamura, Group Manager, Toyota Motor Corporation Color Management Department
Exterior
Lexus has long devoted much effort to the development of silver paint finishes. Because silver invites color to be perceived as a texture, it represents an important color gamut in the pursuit of the essence of color design. The new exterior body panel color Gin-ei Luster is applied using the Sonic Method, which condenses the paint volume of paint containing radiant material (aluminum flakes). The new color also employs the latest paint technology, in which an aluminum evaporation coating is spread over surfaces in high density. With a smooth, mirror-like texture that is all but absent of a granular touch, the most-notable characteristics of Gin-ei are the beautiful sparkles of light found in its highlights and the sense of depth created by its deep shadows. It is an extraordinary silver that delicately reacts to the even slight amounts of surrounding light and that transforms in concert with the transition of time and with changes in the environment to display a variety of expressions.
Interior
The interior, which has been coordinated to complement the exterior, also presents various expressions amid the transition of time. Ornamentation is available for the first time in “Nishijin & Haku” (with “haku” being the Japanese word for “metal leaf”). By expressing the existence of a ‘path of moonlight on the sea’ formed by the sparkles of light on moonlit waves through the silver threads of Nishijin brocade and the sparkle of platinum leaf, Lexus has aimed to provide the comfortable and relaxing atmosphere, as well as the unparalleled mobility experience, of a true brand flagship. The multimedia system features a new touch display and is compatible with Apple CarPlay*4, and Android Auto™*5. Convenience has been greatly enhanced by, among other features, the ability to control the display screen and audio functions by using an iPhone and Android™ smartphone linked to the 12.3-inch touch-operated wide display.
Main changes in the version of the LS announced today
- The positioning of a vertical-themed character line in the corner parts of the front bumper expresses the excellence of the vehicle’s stance. And giving the front bumper a structure in which the chrome trim on its lower edge wraps around to the sides expresses liveliness.
- BladeScan® AHS is installed below the newly designed, compact, three-bulb lamp units and clearance lamps that have an accentuated “L” design. The deep headlamps and squarish sub-radiator grilles positioned to the outside help to form the confident nature of the vehicle’s stance. Also, the color of the grille mesh has been changed to a dark metallic for a classier appearance for a more elegant appearance befitting a flagship product
- The chrome trim within the rear combination lamps has been switched to Piano Black to enhance harmony with the headlamps, as well as to enhance a sense of the vehicle’s presence.
- In the F Sport version of the new LS, the garnish of the sub-radiator grilles wraps around to the sides so as to underline the vehicle’s wide stance. Other elements that help to accentuate the F Sport’s more dynamic image include a dedicated color for the spindle grille and 20-inch wheels.
- Controls on the steering wheel and center console have been uniformly colored black for improved visibility and a clear-cut impression. Also, a switch for displaying on the touch display the controls for the often-used seat heaters and steering wheel heater has been added to the center console for improved operability.
*1 As of May 31, 2020, according to a Lexus survey
*2 Development drivers assigned to Toyota Motor Corporation’s Advanced Technical Skills Institute Division who are in charge of vehicle performance evaluation and vehicle development, in addition to cultivation of human resources
*3 Over the air, i.e., via wireless communication
*4 Apple, Apple CarPlay, and iPhone are trademarks of Apple Inc. The iPhone trademark is used under license from Aiphone Co., Ltd.
*5 Android and Android Auto™ are registered trademarks of Google LLC.
