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DESIGN AWARD INDIA 2019 Call for Entries

DESIGN FOR A BETTER TOMORROW
ANTICIPATE. INNOVATE. CAPTIVATE.

The Lexus Design Award India aims to identify and inspire the best works of industrial design. Using innovative and captivating design, the purpose is to address tomorrow’s challenges today, making India a better place.


Applications close on 28th October 2018.



  • ABOUT THE AWARD

    The Lexus Design Award India (LDAI) seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future. The award aims to recognize and reward the best industrial design executed by Indian designers, institutions, design consultancy firms, and in-house design teams of companies. Good design is defined by LDAI as the synthesis of sustainable, ergonomic, aesthetic, commercial, industrial, and scientific disciplines to create products that simplify, enrich, and better human existence.

    Lexus, as a brand, has always stood for excellence in design, ergonomics, sustainability, technological superiority, and responsible consumption. The LDAI will mirror these brand values.

    The LDAI is an annual award that promotes good design across multiple categories. This is the second year of the LDAI.

CATEGORIES

To enable the Lexus Design Awards India jury to clearly understand the nature of your design work, its intended target audience, and potential impact, we have created two pools with specific categories for entries.

These categories represent the broad areas of design work that will be considered for the Lexus Design Award India.

Established Work

Submissions under these categories need to be industrial design works that are client-commissioned or self-commissioned. Only projects whose design cycle* is complete are eligible.
*See eligibility criteria for further explanation on design cycle completion

  • PRODUCT DESIGN

    PRODUCT DESIGN

    This includes all products and product systems that are designed for use by end consumers and intended for mass manufacture. This includes (but is not limited to) consumer appliances, consumer electronics, and products for home and office. This award will not consider product designs that are intended as one-offs or artistic installations. This category includes all types of product except automobiles and automobile related design. (See Avoidance of Conflict of Interest in the Eligibility Section)

  • TEXTILE DESIGN

    TEXTILE DESIGN

    This will include all design work that uses textiles and fabrics as an integral part of the design project. This category includes textiles for use by the apparel industry, the home furnishing industry, and other allied business that use textiles as an integral part of a product experience.

  • LIFESTYLE ACCESSORY DESIGN

    LIFESTYLE ACCESSORY DESIGN

    This award will consider all design work that uses the human body as its canvas. The award for apparel design will consider the design of clothing, jewelry and accessories that are intended for mass manufacture. This award will also recognize apparel and accessories that are designed for specific functions including uniforms and clothing for hazardous occupations. This award will not consider designs intended as one-offs or custom-made pieces.

  • FURNITURE DESIGN

    FURNITURE DESIGN

    This award will recognize the best design work in furniture and products intended for use in residential or commercial interiors. Here again, the design work must be intended for mass manufacture and end-user consumption. This includes (but not limited to) seating systems, office systems, home furniture and lighting. Custom built retail interior design that is location specific and intended as a one-off will not be considered.

  • DESIGN THINKING

    DESIGN THINKING

    Design thinking is the application of design ideas and methodologies in areas that might traditionally considered as “non-design” domains. Apart from just designers, in recent times, design thinking has been used by CEOs, social scientists, economists, and educators. The award for Design Thinking will be given to projects that bring fresh perspectives and innovative solutions to difficult problems. These solutions should be scalable and have the potential for impact at a mass level.

  • PACKAGING DESIGN

    PACKAGING DESIGN

    Given India’s vast appetite for consumption, packaging of all sorts of goods from food to consumer durables plays an important role in creating and strengthening brand identity in the mind of the consumer. The award for packaging design will consider packaging designs that involve structural design, surface graphic design, and environmental impact. The award will not consider design work that only involves surface design.

  • CRAFT DESIGN

    CRAFT DESIGN

    India has a large majority of people who rely on their craft making skills to earn a living. The handicraft industry is a big contributor to India’s GDP and employs millions of people. The Award for Design for Craft seeks to acknowledge designers who work with craftspeople and crafts collectives to help create products/services that in turn help craftspeople improve their skills and design abilities and simultaneously opens up new sources of income for them.

  • PUBLIC UTILITY DESIGN

    PUBLIC UTILITY DESIGN

    The design of public utilities includes (but is not limited to) everything from electronic voting machines to public seating to rural healthcare systems. The Design for Public Utility Award seeks to recognize products/systems that are designed with a human-centered approach for use by everybody in the social pyramid, especially the underprivileged. These products/systems may fall outside of the traditional profit-motive-led production process that regular for-profit enterprises would undertake. Hence this category will not use commercial success as a judging criterion.

  • DESIGN FOR SOCIAL IMPACT

    DESIGN FOR SOCIAL IMPACT

    As a growing economy, India faces many unique social, cultural and societal challenges. From poverty to healthcare to livelihoods, designers are engaging with civil society at various levels. The award for Social Impact of Design will consider the social impact of a designer’s work in its broader societal context. The jury will look at how the designer’s work has impacted people and the planet. Entrants are encouraged to submit facts and figures, social impact studies, and endorsements by reputable social organizations to support their entry.

  • BUSINESS IMPACT OF DESIGN

    BUSINESS IMPACT OF DESIGN

    Apart from creating products and services that are useful, delightful and beautiful, design also has the power to be a major growth driver for businesses. This award category seeks to recognize designers who have significantly impacted a company’s growth in terms of its top line, bottom line, or brand image. For this award, entrants are encouraged to include company-growth facts and figures, sales data, and any other information that supports their entry. Any claim made by the designer must be endorsed by the client or company management that commissioned the designer.

CONCEPTUAL WORK

Conceptual and exploratory works may be submitted under the following categories. All entries under these categories will also be submitted to the global Lexus Design Award 2019.

  • STUDENT CATEGORY

    STUDENT CATEGORY

    This category will consider original works of a conceptual nature done by students who are currently enrolled in design schools across India. All entries submitted in this category must be in accordance with the theme, “Design for a Better Tomorrow – Anticipate, Innovate, Captivate."

    Entries submitted in this category must be industrial design ideas, concepts, or explorations that attempt to embody the values of innovation, sustainability, usability, aesthetic refinement and industrial craftsmanship.

  • OPEN CATEGORY

    OPEN CATEGORY

    This category is open to design professionals, students, teachers, thinkers and design enthusiasts. We understand that sometimes great works of design defy easy classification into pre-determined categories. The Open Category will consider original, conceptual work that is in accordance with the theme “Design for a Better Tomorrow – Anticipate, Innovate, Captivate." Entrants are welcome to interpret the theme in accordance with their understanding of the challenges of designing for a better tomorrow.

    Entries submitted in this category must be industrial design ideas, concepts, or explorations that attempt to embody the values of innovation, sustainability, usability, aesthetic refinement and industrial craftsmanship.

  • SELECTION PROCESS SCHEDULE

    1. Application period
      Sep 07th 2018 - Oct 28th 2018
    2. Jury meeting
      Nov 2018
    3. Announcement of LDAI winners
      Jan 2019

ELIGIBILITY CRITERIA

JUDGING CRITERIA

SELECTION PROCESS

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