A COMMITMENT TO EXCELLENCE
Craftsmanship is at the heart of the amazing experiences we create. Lexus takumi masters dedicate their lives to the perfection of an individual skill set, and apply their highly trained senses to refining every last detail.
At the core of Lexus craftsmanship is the spirit of excellence and a lasting commitment to creating unforgettable driving experiences.
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Trailer: Takumi, A 60,000-hour Story On
The Survival Of Human CraftBECOMING TAKUMI
While it takes 10,000 hours to become an expert, becoming a takumi master takes over 60,000 hours of meticulous attention to detail, an extraordinary commitment to practice, and a pursuit of excellence without shortcuts. Experience the world of the takumi, master artisans who dedicate entire lifetimes to perfecting their craft.
Takumi, A 60,000-hour Story On The Survival Of Human Craft is an immersive 60,000-hour portrait of the takumi spirit that delves into the intricacies of craft traditions, and explores the role of craftsmanship in the changing digital landscape. The documentary was written and directed by Emmy-nominated director Clay Jeter and created by The&Partnership London.
Coming soon on 19th Mar 2019.
LUXURY IN DETAILS
Explore takumi craftsmanship in features designed to imbue every driving experience with a sense of true comfort and luxury.